TechBBQ is the leading Scandinavian event for start-ups, entrepreneurs and innovators held in Copenhagen at the end of summer. Web Summit is one of the top-notch events in the world, hosting up to 30k attendees from VCs, start-ups, as well as entrepreneurs, innovators, marketers, web developers and other enthusiast in Lisbon (plus several other cities within the year). It means we couldn´t miss them out – and here are some practical notes for founders and future attendees. Enjoy!

If we only have Hermione´s time-turner

Remember Hermione´s time-turner, a magical device she used for time travel?

Events such these are not only awesome, but they could be overwhelming at the same time. You want to see everything, meet everyone, not to miss anything. Let´s face it – it´s just not humanly possible. You want to see sessions, speakers, start-ups, participate at workshops, have one-to-one talks, meeting potential investors, strengthen your network. It´s all doable but try to plan well in advance.

Here´s a practical “how to”:

• Download the event app.
• Check the speakers/sessions/workshops/round tables you want to participate at.
• Now do the first round of filtering those you really don´t want to miss out.
• Do that again so that you have only several sessions you will be able to participate at.
• Check other attendees via the app and connect with them through the app and LinkedIn.
• Reach out to attendees/speakers/VCs and set up a meeting at the events, side events or outside of the event.
• Participate at side events or night summit(s).
• Plan follow-up calls/meetings with you new fellows
• Have an effective system ready in advance and store contacts neatly in categories, e.g., VCs, potential customers, partners, etc., which will make it easier for you to follow up.

Marketing takeaways for start-ups

Thinking about paying one celebrity to promote your brand vs. paying several specialized creators with lower number of followers? Celebrity is a catch for brand, especially if it´s someone who is really a great fit for your growth. Start-ups in early stages usually don´t operate with high budget. Think about approaching specialized creators (e.g. in beaty, education, green tech, etc.) who demonstrate passion for what you´re doing. They may be more niche compared to the celebrities, but more relevant.

Founders vs. their social media presence – there´s no discussion happening here, you MUST be the face of your brand.

Insights from VCs

Did you know that even investors can suffer from FOMO? They want to create FOMO around their investments, thus their social media presence is growing and they want to talk about their achievements.

Founder-funding fit – VCs tend (and will even more) to invest in founders with whom they share similar values. Imagine them being your ambassadors, vice-versa.

Second time founders/serial entrepreneurs are more interesting for VCs – they can bring more for less, they have a track record and network around.

Start small, validate and iterate quickly. And think big to grow big.

If you are solving global problem, you are going to be evaluated in a larger scale – so you have to think BIG.

Companies that take AI tools and apply them to solve specific problems have potential to grow their business bigger and faster.

Best solutions are co-developed with customers – thus they have to be at the center of your strategy.

VC funds in Europe outperform the US (Sifted, Pitchbook). Also the rounds will take longer time due to longer period of doing due diligence, especially in megadeals.

Social listening is all about feedback from our customers. By social listening you are letting your customers to draw a roadmap for you.

Don´t forget about mental health of founders.

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